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Online advertising is an important task in any online business. Promotion of your Product or service to people who browse the Internet for information and problems to solutions can be done using advertising methods.

Many methods are available today that can add credibility to your business if done with consistency. Primarily there are two major types of online advertising, free and paid.

Paid advertising can show instant results in terms of website visitors, but free methods can take time depending upon which particular method is being used. So which is the best online advertising method?

We can give some pointers here so solve this question.

•  A method, which is free
• A method, which shows instant results
• A method, which can be put to use on demand

There are ways of online advertising that fit into all these categories. It is called "web 2.0".

What is Web "2.0"?

It has got many angles, but it's simplest form is to share and rate the knowledge by a group of people with equal interests. A very good example of such kind of "web 2.0" advertising is the online video portal "YouTube.com"

On this video portal you can post videos and other members share it and comment on it. The traffic to these websites is so huge that a video if done correctly will get thousands of views in a matter hours. if the video has a call to action at the end, the owner of the video will receive thousands of hits to his website in return. So this method is free and is instant, which fits in our formula for best online advertising method.

One more advantage of online video is that it is, much more popular than text based messages such as classified ads, articles, etc. videos are becoming popular because a large number of broadband Internet connections easily available to the common user. This creating and distributing online advertising video can be called as the best online advertising method for the future of marketing.

Copyright Shrinivas Vaidya

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